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What is the market situation of sleep supplements and raw materials in the past two years?

 

With the ever-accelerating pace of life, people face a variety of emotional and sleep health issues, and it has become the most concerned health issue for consumers of all ages around the world. Stress leads to sleep deprivation, and sleep deprivation increases stress, a vicious cycle that existed long before the pandemic, but the pandemic has exacerbated it. Consumers are trying to use functional foods and dietary supplements to relieve mood and sleep problems, and there is a huge market space for related products.

As of September 2021, stress relief and sleep supplements on Amazon was up 31% and 55% year over year, respectively. Although the epidemic has prompted consumers to choose online shopping, the sales of related products have maintained a high growth rate, and they have not experienced a sharp decline in 2021 compared to 2020 like immune products.


In March 2020, stress relief and sleep support supplements started to see a big uptick ,with sales increasing over time. There won't be a small drop until 2021, but overall sales remain high. This also reflects that for a long time after the epidemic, sleep aid and stress relief will be the health categories that consumers focus on, and will still be in high demand in the future. Among them, capsules have the largest market share of 52% in pressure-releasing supplements, with a year-on-year increase of 32%; sales are followed by pills (15%), powders (11%), gummies (10%) and gels (5%) ). Although the gummy dosage form currently ranks fourth in sales, it has grown 54% year-over-year and sells at the highest average price of $27.18. It can be seen that consumers have begun to choose gummies with better taste and more convenient consumption to relieve stress.

Ashwagandha is by far the most popular stress-relieving ingredient on Amazon, with 27% of stress-relief supplements on Amazon containing ashwagandha, and its annual sales growth has reached 110%. It can be seen that this ingredient has been gradually accepted by mainstream consumers, and there is still great market potential. This ingredient usually works synergistically with black pepper extract, which increases the absorption of Ashwagandha by 20 times.


Products related to human mood and sleep will be the main health supplements that consumers pay attention to for a long time to come. Other sleep aids, such as melatonin, saw a surge in market demand during the outbreak, mainly in the form of capsules, tablets, and candies.


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